MOST SATISFYING DAY
BRIEF
IDEA
Despite high levels of awareness, a lack of meaningful difference was leaving Go.Compare lagging behind the competition on preference.
In a highly competitive and big-spending category, the brand couldn’t compete on salience alone – it needed to find a way to differentiate itself.
Rather than shouting about the same functional benefits as the competition, our strategy was to shift the emphasis of our communications towards the emotional benefits for the user. Our new creative platform brought to life the satisfaction of making savvy decisions through a new cast of characters.
CAMPAIGN
Launching across TV, VOD, social and DOOH, Most Satisfying Day brought to life this satisfaction through a day-in-the-life of Go.Compare customer, Simon.
After getting his insurance sorted on Go.Compare, everything falls into place perfectly for our protagonist, who goes about his day with an effortless spring
in his step.
RESULTS
#1 in category
FOR SPONTANEOUS AWARENESS
18 month peak
IN PREFERENCE
most likeable ad
FOR BRAND TO-DATE
