Work
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Andrex
ANDREX GO-TIME
Andrex's new potty training app, GoTime, offered a chance to support parents and become more relevant at home - but first, they had to get busy parents to engage with a topic they were avoiding.
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Allwyn
LUCKY DAYS
As financial security grows more important to young people, The National Lottery’s ‘Set for Life’ game had strong potential, but low awareness and limited understanding made it hard to attract them.
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Habitat
CHANGING SPACES
As Habitat approached its 60th anniversary, the British design icon faced growing pressure from affordable competitors. To make the milestone a success, it needed to reassert its credibility and relevance in a crowded market.
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Cupra
CUPRA X FORZA HORIZON 5
After years of racing success under SEAT, CUPRA launched as a standalone brand. With a focus on electrification and performance, the challenge was to introduce it to a new generation of drivers.
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Tik Tok
LEVITATING x DUA LIPA
TikTok asked us to show how it leads music discovery and creativity. The goal was to create a big cultural idea that highlighted the platform’s creative range and brought their brand line, “It Starts On TikTok,” to life.
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Google
GOOGLE PIXEL 6HIGHLIFE
DRUM was tasked with launching the Pixel 6 by cutting through a crowded phone market and showing that Google Pixel stands for innovation, with features like ‘Real Tone’ that capture all skin tones beautifully and authentically.
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Sainsbury's TU
THE SHOWROOM
Tu was known for basics and kidswear, but its stylish womenswear was being overlooked. The challenge was to shift perceptions, from functional to fashionable and get shoppers to take a second look.
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Warner Brothers
CONTINUITY BAT
Warner Brothers briefed the agency to come up with something that would attract the attention of a broader audience to maximise the appeal of its latest movie release – The Lego Batman Movie.
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Omen by HP
THE OMEN ESPORTS
Building on the success of Season 1 of the OMEN Esports Report, DRUM was tasked with creating an even bigger version of the monthly magazine show.
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Go.Compare
MOST SATISFYING DAY
Despite high levels of awareness, a lack of meaningful difference was leaving Go.Compare lagging behind the competition on preference. In a highly competitive and big-spending category, the brand couldn’t compete on salience alone, it needed to find a way to differentiate itself.
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Ocean Bottle
#ECONFESSION
Ocean Bottle conducted a survey that revealed 88% of Brits face challenges when trying to make a positive environmental impact. We empowered people to be honest about the changes they need to make to do right by the planet.
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Go.Compare
THE VOICE OF CHOICE
In a bid to drive more consumers directly to their website, Go Compare decided to change their name and URL to Go.Compare. Our brief had one simple focus: make this change sticky with the UK public.
