Work
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Andrex
ANDREX GO-TIME
Andrex's new potty-training app, GoTime, was the perfect chance to help parents and become a more valuable part of family life...but only if they could get parents to listen. The question was: how do you get already-stretched parents to engage…
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Allwyn
LUCKY DAYS
With financial security becoming a key concern for young people, The National Lottery’s ‘Set for Life’ game offered a potentially attractive proposition. However, with low awareness and limited understanding of how it works, they faced a challenge with bringing young…
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Habitat
CHANGING SPACES
Habitat has an undisputed legacy as a British design icon. However, as it approached its 60th anniversary it faced a significant challenge. Up against stiff competition from affordable alternatives, it needed to reassert its credibility in the space if it…
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Cupra
CUPRA X FORZA HORIZON 5
Formerly a sub-brand of SEAT, CUPRA became a standalone performance marque after over two decades of exhilarating success on the track. With a focus on electrification and sports performance, our brief was to introduce this ambitious new challenger brand to…
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Tik Tok
LEVITATING x DUA LIPA
As the pandemic took hold everyone flocked to TikTok to be entertained. But one global change maker was missing. We set out to demonstrate TikTok was the pre-eminent social platform for discovering music with a big cultural idea that connected…
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Google
GOOGLE PIXEL 6HIGHLIFE
DRUM was tasked with launching Google’s new phone, the Pixel 6, by disrupting a crowded and highly competitive phone market and showcasing that the Google Pixel brand stands for innovation and progress...
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Sainsbury's TU
THE SHOWROOM
Whilst Tu was known for its basics and kidswear, its range of fashionable womenswear was being slept on by style-conscious shoppers. The problem was that people were thinking of Tu for function not fashion. It was time to get them to…
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Warner Brothers
CONTINUITY BAT
Warner Brothers briefed the agency to come up with something that would attract the attention of a broader audience to maximise the appeal of its latest movie release – The Lego Batman Movie.
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Omen by HP
THE OMEN ESPORTS
Building on the success of Season 1 of the OMEN Esports Report, DRUM was tasked with creating an even bigger version of the monthly magazine show.
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Go.Compare
MOST SATISFYING DAY
Despite high levels of awareness, a lack of meaningful difference was leaving Go.Compare lagging behind the competition on preference. In a highly competitive and big-spending category, the brand couldn’t compete on salience alone – it needed to find a way to differentiate…
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Ocean Bottle
#ECONFESSION
Ocean Bottle conducted a survey that revealed 88% of Brits face challenges when trying to make a positive environmental impact. For their first brand campaign we empowered people to be honest about the changes they need to make to do…
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Go.Compare
THE VOICE OF CHOICE
In a bid to drive more consumers directly to their website rather than bidding for expensive search hits, Go Compare decided to change their name and URL to Go.Compare. Our brief had one simple focus: make this change sticky with the…
