BRIEF

IDEA

Andrex’s new potty-training app, GoTime, was the perfect chance to help parents and become a more valuable part of family life…but only if they could get parents to listen. The question was: how do you get already-stretched parents to engage with a subject they are avoiding? ​

We decided to step out of the stressful parent-verse and meet our millennial parents on a more enjoyable level by taking a certified anthem from their youth and using it as the vehicle to talk to them about the potty-training experience.