Porsche / Wallpaper

Last night saw the launch of DRUM & PHD‘s latest project for Porsche at Outernet London. The collaboration between Porsche Cars GB Ltd and Wallpaper, uses a cutting-edge blend of technology, art, and animation to encapsulate Porsche’s brand ethos, ‘Driven By Dreams’. The unique digital film and installation created by digital studio Lusion Ltd and inspired by Ferry Porsche’s dream of a modern sports car – the catalyst that inspired the brand – looked stunningly epic on the Ultra HD wrap around screens at Outernet much like the car that started it all for Porsche.
#media #oohmedia #brandedcontent #digitalart #porsche #advertising #innovation