Katie comes from a background of building strong brand positionings for clients such as Andrex, Kleenex, Listerine and New York Bakery Co. Her most recent claim to fame was creating the first TV ad to air with a fart in it.

She’s comfortable in focus groups, sound studios or client factories and loves really getting under the skin of brands and their business problems. When she’s not in the office, you can find her expanding her professional knowledge of wine, practising her Olympic weightlifting technique and cuddling with her two Egyptian rescue cats (but not all at the same time).