Sam is a culturally-curious strategist working across the breadth of client briefs at DRUM. Moving between agency and client-side roles, start-ups and global organisations, Sam has spent his career learning about the challenges and opportunities that different businesses face when it comes to content. When he is not digging into audience data or investigating the origins of the latest meme, he can be found indulging his creative tendencies by taking photos, writing and experimenting with AR.