Head of Planning



Suneil is DRUM’s resident beer, food and Peckham obsessive. As a planner, you’re just as likely to find him elbows deep in reams of data, as down at the local greasy spoon eavesdropping on the unsuspecting public. He helps brands like Skoda, Go.Compare, Sainsbury’s and HSBC help to understand and navigate their role in culture and entertainment.

When he’s not Drumming, you’ll find him obsessing over AI, experimenting with obscure Japanese condiments in the kitchen, or desperately searching for someone that’ll take him to a match at Anfield. In 2020 Suneil launched Near Beer, a multi award-winning craft beer brand focused solely on unapologetically bold low alcohol brews.