NATURE NEEDS HEROES

BRIEF

IDEA

DRUM was tasked by Timberland to create a new documentary to bring to life Timberland’s global Nature Needs Heroes campaign, which aims to inspire a global greening movement, one small action at a time.

The heroes leading the charge are devoted to building a better future for the environment and the people who live within it.

Working alongside award winning British musician Loyle Carner and National Park City, the feature
length documentary ‘Concrete Green’ explores
the importance of green spaces within urban environments. Premiering on MTV, ‘Concrete Green’ follows Loyle Carner as he returns to his roots in South East London’s Thornton Heath to plan and create a new green space for residents and the wider community.